5 Reasons Why a Business Need a Website

5 Reasons Why a Business Need a Website

5 Reasons Why a Business Need a Website

Digital advancement starts with a website. If you want to keep up with it, you need an optimized and accessible website. Here’s other major reason why you need a website…

 

REASON #1:  30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE

Your website is your number one marketing asset because we live in a digital age. People spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.

 

REASON #2: CONSUMERS ARE SEARCHING FOR YOU ONLINE

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business?

 

REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND INFORMATION AND ENGAGE WITH BUSINESSES

Consumers primarily use a company’s website to find and engage with businesses. Their online experiences begin with a search engine—plus– they use approximately three sources before making an individual purchase decision, and 30 percent engagement loss from having no website.

 

REASON #4: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN

In 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.

Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.

 

REASON #5: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY

This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:

  • Who are you?
  • What do you do/offer?
  • How do I contact you?

We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.  A good website will answer basic questions right away—which could free up time if you’re spending a lot of it answering questions on the phone.

 

FINAL INSIGHT…

With more people going online to buy products or do business, it is crucial that your business is online, too. With the rise of digital advancement shows no signs of slowing down, the next question is: Is your business ready for it? If not, you may want to get on board the digital train now. Consult with us to have your website built professionally.

6 Important Reasons Why You Need a WordPress Support Partner

6 Important Reasons Why You Need a WordPress Support Partner

6 Important Reasons Why You Need a WordPress Support Partner

What is a WordPress Support Partner ?

WordPress support partner is a  a person or company that performs all the tasks necessary to keep a WordPress website up to date and in good, working condition so that it works pretty well and shows up correctly with the latest web browsers and mobile devices. They provide tasks related to WordPress fixes and maintenance to name a few:

  • Security monitoring
  • Frequent site backups
  • Regular updates to WordPress core, themes, and plugins
  • Optimization of website for performance and results
  • Plugin installation and configuration
  • Debugging and fixing of site issues
  • Designing and redesigning
  • Cloning of pages
  • And many more.

Why You Need WordPress Support Partner?

There could be more than enough reasons to have a WordPress Support partner to do your WordPress tasks depending on the nature of your business and the help you need to put up and maintain your business website. But I have listed below the most important ones:

 

1. Professionalism and expertise

Why do you spend several hours a day working on your website when you could be concentrating on your business? You could delegate that to others whose expertise is doing just that. It could save you time and effort minus the frustration.

Putting up a website needs a lot of work. It’s not as simple as registering a domain name, getting set up with a hosting account, and grabbing your theme. There’s migration, customization, integration and making the site work in all browsers and devices.. and then there’s more…

Think of all the stuff that would need regular monitoring, maintenance, and updating after your website is live…

  • Themes
  • Plugins
  • Security
  • Changes in copy or design
  • Coding
  • Site backups
  • WordPress upgrades
  • Analytics and activity monitoring
  • Broken links or images
  • Performance optimization
  • Hosting issues

And the lists goes on and on…

In order to keep your website running and looking as professional and well-maintained as it should be, you need to hire a service/someone with a commensurate level of professionalism and expertise as you would want to reflect on your website. Stop playing around with your site and let the expert do it.

 

2. Optimization of website elements for results

Like we’ve established above, chances are that you aren’t proficient in matters of website management.

If your website must get you results, it needs to perform effectively. And for it to perform effectively, its elements need to be optimized for things like:

  • Speed
  • Higher search engine rankings
  • Appealing designs
  • Great user experience
  • Better conversion rates

Outsourcing these tasks to a website support partner that knows their stuff inside and out can only grow your business.

 

3. Quick and lasting solutions to tough technical issues

The process of running a website comes with lots of advanced level technical challenges. Think of problems like internal server errors, syntax errors, not displaying images and the white screen of death, for instance.

You would need expert help to fix this issues in a timely manner. Sure, you can reach out to your web hosting provider for help, but a more reliable way to quickly deal with these problems is to have experienced hands who are dedicated to fixing them.

 

4. Time-saving

Your time is valuable and you have lots of things to do. But you need to get certain things done to keep your website running.

Rather than burn the candle at both ends — doing website and business — you ought to outsource your website upkeep to an expert who can manage it for you. That way, you can fully concentrate on your business, which translates to income potential.

Your Wordress support partner will be able to get stuff fixed quickly than you could ever do on your own.

This rings truer if your website is already receiving some traffic. If something goes wrong, you need to be able to fix it as fast as possible to bring your website back to normal.

 

5. Operational efficiency

Having less time on your business to manage your website is not only going to sabotage your sales, it’ll also jeopardize your operational efficiency.

It’s super important to give an undivided attention to your business — delivering an excellent service to your clients. But since your website is an essential part of your business, it is equally important to take care of it but by having a WordPress support partner.

 

6. Your competitors are doing it

Almost all of the serious businesses you see online have professional persons behind their websites in one way or another — developers, designers, content writers, SEOs, admins, and others.

It’s because they recognize how important a well-maintained online presence is for their business.

If you want to compete and win, you cannot afford to get sidelined. You need to act fast and get help so you can focus on your strengths while letting go of all worries about your website and building a profitable business in the process.

 

Wrapping up…

Your website is the online presence of your business. It’s important to keep it in a good shape.

On the other, your business process is essential, too. You need to focus on it.

Trying to strike a balance between the two may not be the best idea. That’s why it is recommended to outsource your WordPress tasks to the right WordPress team for a managed, dedicated support. In return, you will get more time, better conversions/sales, a stronger web presence, a smoothly running business, and more.

See it as a smart business investment rather than just an expense.

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