5 Reasons Why a Business Need a Website
5 Reasons Why a Business Need a Website
Digital advancement starts with a website. If you want to keep up with it, you need an optimized and accessible website. Here’s other major reason why you need a website…
REASON #1: 30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
Your website is your number one marketing asset because we live in a digital age. People spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
REASON #2: CONSUMERS ARE SEARCHING FOR YOU ONLINE
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business?
REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND INFORMATION AND ENGAGE WITH BUSINESSES
Consumers primarily use a company’s website to find and engage with businesses. Their online experiences begin with a search engine—plus– they use approximately three sources before making an individual purchase decision, and 30 percent engagement loss from having no website.
REASON #4: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN
In 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
REASON #5: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY
This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
- Who are you?
- What do you do/offer?
- How do I contact you?
We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all. A good website will answer basic questions right away—which could free up time if you’re spending a lot of it answering questions on the phone.
FINAL INSIGHT…
With more people going online to buy products or do business, it is crucial that your business is online, too. With the rise of digital advancement shows no signs of slowing down, the next question is: Is your business ready for it? If not, you may want to get on board the digital train now. Consult with us to have your website built professionally.
